Startminds: 11/02/25 Market research for start-ups: how do you approach this?
Market research for start-ups: onderzoek voor start-ups: how do you approach this? (by Hans Verhoeven – iVOX) – Tuesday 11 February 2025 – 16h00-17h00 – UCLL Campus Proximus – Hugging Point B0.36
In this session, Hans Verhoeven shares his experiences as an entrepreneur and focuses on the relevant aspects of conducting market research for start-ups. What should you pay attention to, and how exactly do you approach this? How do you interpret the results after completing your market research?
Hans Verhoeven is the CEO of the market research agency iVOX Belgium (BILENDI group) and refers to himself as a "serial PRUTSER" from the University of LIFE. He is also the founder of Campus Corso, a vibrant coworking space in Leuven for start-up entrepreneurs with a mission.