Marketing - Track in Belgium (BBM)
Specializations of
Programme type
Welcome! We foster a fun and multicultural community of adventurous, open-minded, and ambitious students and staff. Join this hands-on, practice-oriented marketing programme, taught in English and fully in Belgium. In 3 years time, you will become a Moving Mind with a strong international network as well as learn all the Marketing know-how you need to build an impressive European career.
About Marketing - Track in Belgium (BBM)
Programme highlights
PROFESSIONAL FOCUS
The programme offers a deep dive in business, while maintaining a clear focus on marketing, communication and sales. Navigating through the latest trends and building strong brands will become your second nature. You will receive personal coaching in developing your management talents.
HIGH PRACTICAL ORIENTATION
The business world will open up to you through cases, company projects, booster weeks, soft skills development sessions, and an (international) internship as a compulsory part of the programme curriculum. You will experience close collaboration with companies throughout your learning journey. International exchange and double degree opportunities will bring a different perspective to your learning experience. After 3 years, you will be fully prepared for the job market.
STRONG INTERNATIONAL VIBE
Studying in a highly international environment will not only take your English to the highest level, but also provide you with a unique opportunity to build wide international network and gain experience in working in multicultural teams. You will also have a chance to brush up a second foreign language and learn more about other cultures through intercultural events organized by our students.
A perfect match for you?
- Do you want to feel like fish in the water in the business world and be fully prepared for a rewarding international career?
- Are you fascinated by marketing and you agree that developing soft skills (e.g., professional communication) is just as important as being an expert in your field?
- Do you want to have access to a large international network at a renowned university college that is also part of KU Leuven association, an ambitious and dynamic network of higher education institutions in Flanders and Brussels?
- Are you ready to experience a unique student life in Leuven - the European Capital of Innovation and one of the top 50 best student cities in the world for international students?
- Are you excited about the idea of starting your international career in Brussels where many international companies have their headquarters?
- And finally… would you like to study on a modern campus, surrounded by nature and at the same time located close to international job opportunities?
Then our programme BBM is the perfect match for you!
Teaching approach
Develop your sense of initiative and enterprise with the help of lecturers who will also become your personal coaches:
- gain extra international experience through:
- courses
- projects
- international and booster weeks
- an Erasmus exchange in Europe (optional)
- worldwide internship possibilities (optional)
- develop your skills via personal study coaching
- contribute to innovation in your domain via research projects
- get the most out of each class in small groups
- learn from lecturers with field experience
Double degrees
Last but not least, this study programme offers you the opportunity to pursue a double degree and graduate with 2 diplomas in just 3 years’ time. If you decide to do such a double degree, you'll spend both semesters of your final year abroad, meaning you will both study and do an internship abroad. You will graduate with a degree from UCLL and from the partner institution at hand - if you fulfil the requirements for graduation at UCLL as well as the additional requirements of the partner institution at the end of that final year.
Through the International Business Management, Marketing - Track in Belgium (BBM) study programme, you can do a double degree in English at the following institutions:
- Finland: Laurea University of Applied Sciences (Helsinki)
- France: Université Clermont Auvergne (Clermont-Ferrand)
- Germany: FH Aachen University of Applied Sciences (Aachen)
- Hungary: Budapest Business University (Budapest)
Finally, you can also do a double degree in French at EPHEC in Belgium (Brussels).
Study programme BBM
You get to know the business world via cases, projects, company visits and your own internship. Your degree will cross borders via an international week, a European or worldwide study exchange or an international internship.
Would you like to know more about each course?
Where can you work?
After this degree, you'll be ready for a job as:
- a marketing manager, product manager
- a brand manager
- a communication manager
- a social media specialist
- a business project manager
- a market researcher
- ...
Applying for an international role in a company or organisation? This international experience on your CV gives you a clear advantage.
Do you want to continue studying?
These are the possibilities:
- After a bridging programme you can go for a master’s in Belgium.
- You can opt for our advanced bachelor's programme Advanced Business Management, option International Management or option Design Thinking & Innovation, with a further opportunity to start a shorter master's track at our partner universities.
- You can access a master's degree outside Belgium via/without a bridging track (depending on the admission requirements of the university).
Job market
Our profession-oriented degree programmes on a professional bachelor level guarantee a successful start on the job market.
- 93% of our alumni has found a job within 6 months after graduation;
- International oriented professionals are in increasing demand in the wider regions of Leuven and Limburg.